Materials

MATERIAL INNOVATION SITS AT THE INTERSECTION OF SCIENCE, MATERIAL MYSTERY AND ENVIRONMENTAL INTELLIGENCE.

Bio-based and Biodegradable

A defining measure of material innovation is bio-based content: the proportion of a material’s carbon that comes from renewable sources. Conventional synthetics, derived entirely from petroleum, register at 0% bio-based content. In contrast, plant-based alternatives achieve up to 90% bio-based carbon, dramatically reducing dependence on petrochemical feedstocks while also avoiding the environmental burdens of animal agriculture. This dual shift—away from oil and away from livestock—significantly lowers resource depletion and production emissions.

Equally important is biodegradability, the capacity of a material to break down through the action of microorganisms into water, carbon dioxide, and biomass without leaving harmful residues. Whereas petroleum-based fibres and many treated animal hides can persist in landfills for decades or centuries, plant-derived materials are designed with end-of-life responsibility in mind, allowing for reintegration into natural cycles under suitable conditions.

Leather

Leather counterpart is crafted from olive tree bio-waste—specifically olive pomace, the solid residue left after oil extraction. Typically a source of environmental harm—polluting water, degrading soil, and disrupting local ecosystems—this byproduct is transformed into a material with up to 70% USDA-certified bio-based content, reducing carbon impact more than sixfold compared to conventional leathers.

Sourcing is approached with equal care: all bio-waste is collected in close proximity to the production site, requires no water to process, and operations remain within a 100 km radius to limit environmental impact. These choices mark a shift away from extractive practices toward a vision that reclaims waste as a resource, aligning material innovation with environmental intelligence.

Fur

The fur substitute, made from genuine flax fibers, is biodegradable, free from plastics and toxins, vegan, and cuts CO₂ emissions by up to 80%.

The fibers are sourced in Europe and treated with a gentle enzymatic process that preserves their natural structure. They are left in their original plant form rather than spun into yarn, and are colored using water-based dyes, with no additional chemical treatments.

The material matches the durability of a high-quality cotton T-shirt while remaining fully biodegradable. With proper care, it will last for years, and at the end of its use, it naturally decomposes.